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Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.
